Targeting the Right Audience!

What is Target Marketing? How to Differentiate Target Marketing Characteristics? Are you using the Marketing Mix to identify your target customer base?

As a business owner it’s extremely important your products and services are placed in the hands of paying consumers. It is ideal these consumers are the audience of a specific group of customers a business is marketing to, called target market. It seems fairly easy as counting from 1 to 3, but we all have problems getting started sometimes. Here are a few guidelines you can benefit from:

1. Apply marketing research to identify your correct target market.

2. Learn how to differentiate between the target marketing characteristics.

3. Hiring McCoy Marketing Solutions to create the perfect marketing campaign to reach your potential customers.

Unfortunately, the down fall is business owners are unable to easily identify the characteristics of their target market and begin to randomly select promotional campaigns without measuring the Return.On.Investment.  When you can properly identity your audience, you gain the secrets to success in marketing by “Targeting.”

A few “Graphics” of Target Marketing & other Characteristics:

1.  A geographic target market can be consumers in a city, state,  country or regions. You can even divide into additional segmented areas such as: urban, suburban, and rural markets.
2. A demographic or socioeconomic target market would focus on a specific gender, martial status, age group, income level, or education level.
3. A psychographic target market would be a market that has similar attitudes, values, or lifestyles.
4. The behavioral target focuses on occasions and degree of loyalty.
5. Product-related segmentation describes a target approach for customers who already own a specific product.

Having knowledge of all “graphics” and characteristics of who the business is targeting directly effect the marketing mix (Price, Place, Product, and Promotion). Also, numerous benefits are gained once determining a target market approach to sales. It can create a more specific marketing campaigns, increase sales, and decrease the number of competitors in the market. Don’t just randomly select marketing campaigns. Measure the returns on your investments with McCoy Marketing Solutions, LLC.

Target your Market with “The Real McCoy!”

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